7/3/2023 0 Comments Under armor endomondo![]() Spending $710M for the three acquisitions, UA got the largest digital fitness community with over 160M registered users, hundreds of engineers, and years of existing user data. UA then purchased MyFitnessPal (a nutrition-tracking and meal-logging site) and Endomondo (a European-based personal training program) in 2015. UA’s digital foray begun in 2013 when it acquired MapMyFitness, a route-mapping and workout-tracking site. Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists
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